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February 24, 2008

Aviano :: A classic

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Aviano font strikes me as a beauty and a rarity. It says to me; influence, meaningful, momentous and high profile. It must be those serifs. I'm always attracted to R's, K's and Q's decenders that do the swooshy thing. They give the words a nice graphical element.

You can buy this font here: Aviano.

I can imagine the Aviano Typeface being used for:
- Mining Materials
- Residential Real Estate
- Political or Biographical Book Covers
- Product Ads for Watches, Cigars, Cars ect.
- Men's Magazine Masthead

ONLY downfall is that you could only really use this for one or two words at a time. A lot of typographic play is needed to make it look smokin' hot but it just has that vibe of an importance, non?

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Blurb from the designer / foundry, Jeremy Dooley:
Aviano is an extended titling face with influence from the power and timeless beauty of classical letterforms.

Aviano features extended characters for a formal feel, sharp, powerful looking serifs and geometric and consistent letterforms.

Use Aviano as an alternative to Trajan. Aviano is named for a small town at the base of the Alps in northern Italy.

Designed by: Jeremy Dooley
Date Created: 2007
Description: Decorative & Display, Glyphic
Design owned by: insigne
Keywords: capitalis, capsonly, decorative, elegant, formal, glyphic, italian, latin, model, renaissance, roman, serif, smallcaps, trajan, wide.

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